What should a small business website include?

A good site makes it easy for a visitor to answer three questions: do you do the work I need, do you service my area, and how do I ask for a quote?

1. A specific first screen

Say what you do, where you do it and who you help. “Window tinting for Perth homes and offices” gives a visitor more to work with than a generic promise about quality. Put the enquiry action within easy reach on a phone.

2. One clear page for each main service

Explain the problem, who the service suits, how you approach it and what a customer should send to get a useful quote. Use the terms your customers actually use. If two services have different buyers or questions, give them separate pages.

3. Proof you have permission to publish

Show real work with accurate captions and permission from the people involved. If you include reviews, attribute them properly and avoid promising that every customer will get the same result. A concise explanation of your process can help when you have limited photography.

4. An enquiry route that works

Ask only for details needed to reply: a name, contact method, location and short description. Check that submissions reach the right inbox or dashboard. Confirm receipt on screen; a phone number can stay available for visitors who prefer to call.

5. A dependable foundation

Use readable text, fast-loading images, descriptive page titles and working links. Keep service and contact information current. If you replace an older site, map its existing page addresses and redirect retired pages to the closest useful replacement.